Case Study: F-Commerce Shines for Apricot Lane

PROBLEM: Apricot Lane Peoria (ALP), a franchise of the omnichannel retailer of women's fashion apparel and accessories, wanted to sell its products on Facebook.

SOLUTION: Partnered with an online shopping cart provider to build a store app on its Facebook page.

RESULTS: Since launching its Facebook storefront two years ago, ALP has tripled its monthly f-commerce sales, which now account for more than 50 percent of the company's total sales. In addition, ALP has seen its number of Facebook followers grow from 5,000 to over 140,000.