Creative Cut

1. This is a perfect opportunity (as are many other places in this catalog) to devote more space to displaying the end use of the product. Customers really want to see what they can accomplish by using these sanding and sparkling sugars. That’s much more interesting, and it attracts more attention.

2. In this case, the actual colors can be presented more effectively in less space. The photography for the sugars should better represent texture. The shape shouldn’t be a brush stroke. It’s easier to see the color if the shape is a circle or square.