Creative Cut
Fancy Flours Lacks a Fancy Sell
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The spread on pgs. 2 and 3 (above) demonstrates the importance of “at-a-glance” comprehension. You don’t really know what’s being sold here unless you take the time to study the spread. The majority of the space is devoted to color swipes that are supposed to represent sanding and sparkling sugars, but it’s not clear. Two things would really help comprehension and interest:
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Glenda Shasho Jones
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