Creative Cut

Merchandise assortment is the best way to make the opening spread the top-performing spread it’s supposed to be. That won’t happen with a minimal amount of product. There’s virtually another page of product space to be had without the table of contents and by consolidating the editorial.

Wastes Space on Retail Plug
The picture of the store location is also unnecessary. These are catalog or Internet buyers, not necessarily store buyers. So having a retail shot doesn’t add much and occupies valuable real estate. It’s easy to get up to eight products between pgs. 2 and 3. This would go a long way to improving performance.