Creative Cut

In addition, Fancy Flours should add more merchandise to the inside opening spread. Catalogers need to hook the reader from the get-go. Get them excited and let them know the scope of what’s in the catalog by presenting an assortment of product categories. Doing this also precludes the need for a table of contents. In fact, a table of contents can work against a catalog of less than 100 or so pages. We want readers to peruse the whole book, rather than having them find one thing they’re interested in from a directory on pg. 3 and skipping the rest of the catalog.