Creative Cut

The company should drop the nonselling product, making the other product shots bigger, and have at least one product that’s more representative of the decorations inside. A feature shot would be nice and can be accomplished if Fancy Flours minimizes the online copy below.

What’s more, the copy supporting the online push on the back cover is very hard to read. Comprehension goes down with the use of center-justified type and wide columns. People just don’t read that far along a line without losing their place. Two columns of left-justified type with bullets is more effective.