Creative Cut

But much of this editorial is missed because it isn’t linked to photography, illustrations or graphics that add interest and reflect what’s being said. Fancy Flours needs to refine and strengthen how these helpful pieces of information are treated.

The expensive products on pgs. 18 and 19, called Edible Gold and Silver, represent the luxury side of the catalog. Yet the spread hardly feels that way. Although the products are shown in an environment, the photography is dark and full of shadows. Backgrounds are dark, and the products don’t look appetizing.