Fanatics Appoints President of International Business

Fanatics, a leader in licensed sports merchandise, has appointed global e-commerce and brand executive Steve Davis as president of Fanatics International. Davis has over two decades of experience in retail and e-commerce. Most recently, Davis served as the CEO of Rue La La.

Reporting to Fanatics CEO, Doug Mack, Davis will be responsible for leading the growth of Fanatics’ international division, which provides an omnichannel platform to help sports brands and teams service their global fan bases.

“Steve brings a broad range of commerce and brand-building expertise to Fanatics with a deep understanding of the global retail landscape," said Mack in a statement to the press. "His leadership will significantly advance our global footprint and expand the multichannel, merchandising and manufacturing capabilities that we provide to all our partners worldwide. We aim to become the No. 1 fan brand in the world, and Steve will play a key part in ensuring we make that happen.”