Check it Out: Have You Ever Faked a Tweet?

Madden's strategy was more ... aggressive:
1. Using a server-based app coded in PHP [PHP: Hypertext Preprocessor is a popular general-purpose scripting language], one can, Madden suggests, set up an account that automatically tweets from a database of messages filled beforehand.

2. To make those tweets believable, Madden advises creating the fake person's "style sheet." I.e., "Katie is a student at Bristol Uni[versity] who likes (brand's product) and enjoys X and Y," according to the example Madden gave.