Fairytale Brownies, Journeys Reveal Their Marketing Scorecards

In addition to limiting or eliminating free shipping in 2013, Fairytale Brownies plans to focus on the following areas: demographic targeting (middle to upper income women in their mid-30s to 50s, specifically) in its pay-per-click campaigns; A/B testing to optimize conversion on its website; expanding loyalty campaigns; making better use of personalization in all marketing channels; developing a mobile-optimized website; and getting a better understanding of its site visitors through web analytics.