Fairytale Brownies, Journeys Reveal Their Marketing Scorecards

Going against the masses, both Fairytale Brownies and Journeys are moving away from free shipping. Fairytale Brownies will pull back on discounts and free shipping offers in 2013, and is transitioning away from a flat rate pricing model for shipping to tiered pricing. The company was losing out on too much money to its bottom line with a flat rate for shipping, Kravetz said. As for Journeys, the lift it's seen in conversion by offering free shipping hasn't made up for the loss it's given up in margin, Jones said.