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Joe Keenan
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Affiliate marketing relationships with coupon sites hasn't proved fruitful for either Fairytale Brownies or Journeys — the margins are too low and the customers acquired via these sites don't come back to purchase again, Kravetz and Jones agreed — but select affiliate marketing with "mom and pop operations" has worked well for Journeys. Fairytale Brownies concentrates its affiliate program on loyalty programs, Kravetz said.
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- People:
- David Kravetz
- Wade Lee Jones
- Places:
- Groton, Conn.
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