Fairytale Brownies, Journeys Reveal Their Marketing Scorecards

Affiliate marketing relationships with coupon sites hasn't proved fruitful for either Fairytale Brownies or Journeys — the margins are too low and the customers acquired via these sites don't come back to purchase again, Kravetz and Jones agreed — but select affiliate marketing with "mom and pop operations" has worked well for Journeys. Fairytale Brownies concentrates its affiliate program on loyalty programs, Kravetz said.