Fairytale Brownies, Journeys Reveal Their Marketing Scorecards

Paid search is worth the investment for these brands. Fairytale Brownies is tracking improved conversion rates from modified broad match keywords (e.g., brownie delivery) and an extensive negative keyword list. Journeys has found success with refined paid search techniques such as geotargeting, which drives mobile users to its 1,200 brick-and-mortar locations across the country.