Fairytale Brownies, Journeys Reveal Their Marketing Scorecards

On the flip side, social media isn't working for Fairytale Brownies or Journeys. To clarify, the channel isn't driving sales for either retailer. Both Kravetz and Jones were quick to point out that social media can be an effective branding and customer service tool, just not a sales driver — at least for their companies at this time.