Fairytale Brownies, Journeys Reveal Their Marketing Scorecards

For Journeys, using coupons as a data capture tool is and will remain a priority for the company. Other areas of focus will include driving more revenue from its digital catalog, which the company is committed to despite its lack of production so far, and behavioral retargeting via display ads.

We'll be testing new ideas, and return on ad spend will dictate our decisions, Jones said.