Fairytale Brownies, Journeys Reveal Their Marketing Scorecards
In a revealing session at the NEMOA directXchange conference in Groton, Conn. yesterday, David Kravetz, co-founder of Fairytale Brownies, and Wade Lee Jones, director of direct mail and CRM at teen footwear and apparel retailer Journeys, discussed what marketing tactics and channels are driving positive results for their businesses — and which are not. Here's a recap:
- People:
- David Kravetz
- Wade Lee Jones
- Places:
- Groton, Conn.
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