Marketing October 11, 2013 5 Email Marketing Myths Debunked By Graeme Grant Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 1 Comment Comments Myth No. 3: Shoppers think personalization is creepy. The privacy horse has already left the barn. Shoppers know they're being tracked; that isn't their problem. As Mark Zuckerberg said, "the default is social." Rather, the problem is they're being tracked yet still spammed with irrelevant messages. Shoppers expect that their favorite retailers understand them and know their preferences, tastes and interests. Yet 41 percent of consumers say that most emails they receive from brands don't contain anything that interests them. This is a huge problem. Not only does it diminish the effectiveness of a retailer's email marketing efforts, but it can actually damage the brand. The CMO Council reported that 54 percent of consumers would consider ending their relationship with a retailer if they're not given tailor-made, relevant content and offers. « Previous 1 2 3 4 5 6 7 8 AllNext » 1 Comment View Comments Places:Need More Graeme Grant Author's page Related Content 3 Stats That Sum Up the State of Product Content How Anova Used CTV to Increase AOV by 282% Bridging Online and Offline Marketing Strategy Unlocking Consumer Confidence With Product Content How iFIT Blends Product, Content and Technology How UGC Can Ease Your Visual Marketing Pains Comments
5 Email Marketing Myths Debunked
Myth No. 3: Shoppers think personalization is creepy. The privacy horse has already left the barn. Shoppers know they're being tracked; that isn't their problem. As Mark Zuckerberg said, "the default is social." Rather, the problem is they're being tracked yet still spammed with irrelevant messages. Shoppers expect that their favorite retailers understand them and know their preferences, tastes and interests. Yet 41 percent of consumers say that most emails they receive from brands don't contain anything that interests them. This is a huge problem. Not only does it diminish the effectiveness of a retailer's email marketing efforts, but it can actually damage the brand. The CMO Council reported that 54 percent of consumers would consider ending their relationship with a retailer if they're not given tailor-made, relevant content and offers.