When Faced With ‘Mobilegeddon,’ Mobile Site Design and Performance Are What Counts

What we do know is that page speed is already a factor in Google's algorithm for desktop sites, so frankly it would be surprising if it wasn’t already a factor in its mobile search rankings. However, at the end of the day, optimized mobile site design and performance are what organizations should be striving to achieve on their mobile sites anyway, regardless of whether Google is considering performance. Even if organizations just focus on site design and ignore performance, users will ultimately abandon your site when they grow frustrated with endless error pages or slow load times. Consider, for instance, how Google’s own mobile search is impacted by bandwidth issues at different times throughout the day: