When Faced With ‘Mobilegeddon,’ Mobile Site Design and Performance Are What Counts
What we do know is that page speed is already a factor in Google's algorithm for desktop sites, so frankly it would be surprising if it wasn’t already a factor in its mobile search rankings. However, at the end of the day, optimized mobile site design and performance are what organizations should be striving to achieve on their mobile sites anyway, regardless of whether Google is considering performance. Even if organizations just focus on site design and ignore performance, users will ultimately abandon your site when they grow frustrated with endless error pages or slow load times. Consider, for instance, how Google’s own mobile search is impacted by bandwidth issues at different times throughout the day:
Mehdi Daoudi is CEO and co-founder of Catchpoint, the Internet Resilience company, which he started in 2008. His experience in IT inspired him to build the digital experience platform he envisioned as a user. He spent more than ten years at Google and DoubleClick, where he was responsible for quality of services, buying, building, deploying, and using internal and external monitoring solutions to keep an eye on the DART infrastructure, which delivers billions of transactions a day.
Mehdi holds a BS in international trade, marketing, and business from Institut Superior de Gestion (France).
