When Faced With ‘Mobilegeddon,’ Mobile Site Design and Performance Are What Counts
Of course it would, yet Google is being predictably vague about the whole matter. While it's not explicitly saying that mobile site performance will factor into its revamped search rankings, Google has made it clear in the past (as part of its mobile SEO guidelines) that slow mobile sites are a “common mistake.” However, whether that’s something that Google has already factored into its mobile search algorithm or if it’s just part of the natural meritocracy of a page’s traffic is impossible to know.
Mehdi Daoudi is CEO and co-founder of Catchpoint, the Internet Resilience company, which he started in 2008. His experience in IT inspired him to build the digital experience platform he envisioned as a user. He spent more than ten years at Google and DoubleClick, where he was responsible for quality of services, buying, building, deploying, and using internal and external monitoring solutions to keep an eye on the DART infrastructure, which delivers billions of transactions a day.
Mehdi holds a BS in international trade, marketing, and business from Institut Superior de Gestion (France).
