When Faced With ‘Mobilegeddon,’ Mobile Site Design and Performance Are What Counts

There’s been quite a bit of fear in recent weeks about the ominous-sounding “Mobilegeddon” and what it could mean in terms of mobile site searchability. While the name is probably overkill, it's really just a catchy way of telling people that Google is going to be adjusting its mobile search algorithm to factor in “mobile friendly” page design. This means website managers had better design their mobile sites in as user friendly a manner as possible, or else run the risk of being dropped down in Google’s page search rankings.