When Faced With ‘Mobilegeddon,’ Mobile Site Design and Performance Are What Counts
There’s been quite a bit of fear in recent weeks about the ominous-sounding “Mobilegeddon” and what it could mean in terms of mobile site searchability. While the name is probably overkill, it's really just a catchy way of telling people that Google is going to be adjusting its mobile search algorithm to factor in “mobile friendly” page design. This means website managers had better design their mobile sites in as user friendly a manner as possible, or else run the risk of being dropped down in Google’s page search rankings.
Mehdi Daoudi is CEO and co-founder of Catchpoint, the Internet Resilience company, which he started in 2008. His experience in IT inspired him to build the digital experience platform he envisioned as a user. He spent more than ten years at Google and DoubleClick, where he was responsible for quality of services, buying, building, deploying, and using internal and external monitoring solutions to keep an eye on the DART infrastructure, which delivers billions of transactions a day.
Mehdi holds a BS in international trade, marketing, and business from Institut Superior de Gestion (France).
