Prospecting: Facebook Store Just Right for RightSize Health & Nutrition

To encourage Facebook fans to buy its products, RightSize offers them a promotion on its Facebook page. Consumers who check out the "Our Stuff" section on RightSize's page see several thumbnail images of products and a message that reads: "Now that you found us on Facebook, you are part of a special community!! Enter promo IMAFAN at checkout and save 10% instantly!" When consumers click on a product image, they're brought directly to RightSize's website, where they can add the promo code, purchase the item and receive the discount.