Prospecting: Facebook Store Just Right for RightSize Health & Nutrition

That's why in mid-February the company customized its Facebook page to enable e-commerce transactions via an application from ShopVisible, its e-commerce solution provider.

The integration between RightSize's website and its Facebook page "enables us to present our products for immediate purchase to those who are seeking unbiased reviews from the Facebook community," says Jennifer Goodner, corporate support manager for RightSize. "For us, this is an opportunity for minimal cost, word-of-mouth referrals resulting in instant sales. We feel customers appreciate this user experience as well … eliminating the need for navigation away from their Facebook account."