Mobile Mania: Express Makes Mobile the Focus of Latest Direct Mail Campaign

I hope you’re geared up for Retail Online Integration's "Mobile Mania,” because this week we’re taking a look at Express, which has made mobile the center of its direct mail strategy with QR codes and text messaging.

A QR code appears on the back cover of a six-page mailer with an SMS call to action. In order to shop for products via text messaging, users must first opt in to Express’ SMS program.

Has Express made an effective use of the QR code in this direct mail strategy? What do you think of its SMS program: Would you be inclined to shop via text messaging? Head on over to ROI's LinkedIn page to give us your thoughts. We'd love to hear from you!