Exploring the Reality of a Digitally Enabled Store

My team recently conducted research around retail's physical environment to determine which brands are responding to the challenge of the new, connected consumer and the rapidly changing digital environment. For the second year, we evaluated the physical locations of over 70 U.S. and Canadian retailers across seven key criteria, gathering more than 500 points of data. Additionally, targeted consumer surveys were also issued about similar topics (after all, retail cannot exist without customers, right?).