Explore the New Multichannel Marketing Database

Additionally, many companies haven't even taken the step of integrating email promotion history into their marketing databases, instead keeping separate email databases at their email service providers of choice. Add to this mix the explosion of social media. Consumers are participating in social media, especially Facebook and Twitter, and while marketers are beginning their early social media efforts, none of this has made its way into marketing databases. In fact, marketing databases in their current states are outmoded and based on a model of campaign management that simply doesn't apply anymore.