Ensure Color Quality in Your Catalogs

Step 1: Photography and Image Creation

Starting with the creation of artwork, a series of control processes are needed to manage and monitor each step in the color process. “This begins at the digital photography or scanning stage,” Martin says.

In this step, great color requires great lighting, which requires a skilled photographer to set up the shot. McIntyre notes this is true regardless of whether the photographer is shooting traditional film or digital. “Digital will not change this. Somebody still must place and [accurately] balance the lights,” she says.