Ensure Color Quality in Your Catalogs
Experts share their views on how to get the color you intended in your catalog
Critical Points
There are three points in the catalog-production cycle in which color quality is impacted, according to Susan McIntyre, catalog consultant and president of McIntyre Direct: photography or image creation, prepress and printing.
At each of these stages, opportunities exist to create great catalog color—or get just so-so results. The outcome depends on how you choose to manage these processes.
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