Ensure Color Quality in Your Catalogs
Experts share their views on how to get the color you intended in your catalog
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When it comes to production issues, every cataloger looks for the highest quality at the lowest price with the quickest turnaround.
But there’s a good deal more at stake when you’re talking color. To your catalog’s shoppers, what they see is what they’ll expect to get, so your color reproduction had better be on target. Otherwise you may be left with excess returns, or worse, unhappy customers.
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Alicia Orr Suman
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