Ensure Color Quality in Your Catalogs

Similarly, she says, “Anyone working with raw digital captures immediately notices how ‘blah’ they look until somebody works on them, and often the somebody doing the work is the photographer who is thrust into a role for which he or she was never trained—namely digital color correction.

“Sure, anyone can pump up the on-screen appearance of a raw digital capture with some quick contrast adjustments,” McIntyre continues. “But will that produce great color on press? I wouldn’t bet your bottom line on it, not yet.”