Ensure Color Quality in Your Catalogs

McIntyre argues that in web offset printing, “Great color still requires a skilled pressman to set color and registration controls.”

But it’s here that McIntyre believes digital technology has had its most positive and visible effect on catalog work. First, she says, computer-to-plate techniques have significantly improved on-press registration, yielding visibly improved color purity. And second, modern presses with real-time internal scanning of the printed paper are doing a better job of holding consistent press color, once the press is set properly.