Ensure Color Quality in Your Catalogs

Among the areas to discuss with your printer are the following: what the printer needs for digital imagery to work; the specific paper and ink used; plate- or film-making; and any printing standards used.

The printer must demonstrate that it has the process-control verification, Elsman stresses. Without it, “The drift in color will yield too much play,” he notes. All of these things affect the end result—the color your catalog customer sees on the page.