Ensure Color Quality in Your Catalogs
Experts share their views on how to get the color you intended in your catalog
Step 3: Printing
When it’s time to put ink to paper, color is at its most critical point in the cycle. Elsman says the first thing to do is to get on board with the printer. “Set up parameters that all parties will work under. You all need to use the same standards and control processes. If not, you’re shooting a moving target.”
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