Ensure Color Quality in Your Catalogs
Experts share their views on how to get the color you intended in your catalog
Traditionally, catalogers turned to prepress service companies—or color houses—to handle many of these tasks. Today, all of the larger catalog printers offer prepress, says Scott Stadler, a manager in catalog sales for Quad/Graphics, a full-service printing company. If you’re considering having your printer handle your color prepress work, the following questions should be answered:
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