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"For the customer, it all starts with convenience and ends with customer service. As such, the e-tailing group will be monitoring how the store leverages technology to enhance the customer experience, from tablets to mobile point of sale to smart fitting rooms. At the same time, we'll keep our eye on inventory transparency and the ability to locate, reserve and pick up products in-store, and the corresponding communication and in-store experience upon arrival." — Lauren Freedman, President, the e-tailing group
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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