Editor's Note: Experts Forecast the Retail Trends to Watch

"At The Limited, we're definitely focusing on omnichannel programs/technology implementations to allow customers to get a product wherever and whenever she wants. This comes with an increased focus on mobile initiatives (not just conversion, but research, too). Lastly, we continue to focus on our client-first initiatives, which include personalization and ‘clienteling.’ With the growth of online webrooming, we'll be creating more branded content pages that leverage creative assets in an engaging way for our customers to maximize their experiences." — Jenn McClain-De Jong, Vice President, E-Commerce, The Limited