"One of the most significant retail trends in 2015 is the continued growth in the adoption of smartphones for everything digital. Last year saw the separation between tablet and smartphone, with tablet traffic and sales somewhat stagnant while smartphone traffic and sales escalated at a rapid rate. The rise in smartphone usage can be traced to the comfort level with the smartphone as a multipurpose device as well as the popularity of larger screen phones. In addition, from a retail standpoint, e-commerce players are finally rallying and improving their smartphone user experience, either through responsive design or mobile applications. Popular nonretail smartphone apps such as Uber and OpenTable have given users confidence to dive into digital retail via smartphones. Add in the anywhere, anytime convenience factor and there's no turning back from mobile continuing to gain device market share." — Peter Cobb, Co-Founder and Senior Vice President, eBags