Editor's Note: Experts Forecast the Retail Trends to Watch

"As an omnichannel retailer, we know our website and stores need to have a consistent brand feel and voice. With the launch of our new website in March, we wanted to get all of our employees involved in the development process. Everyone in the company has had an opportunity to contribute content. This collaborative process will help the relationship between the stores and the website. I believe that better internal processes and collaborations in 2015 will result in reduced costs, better morale and improved sales." — Kathy Doyle Thomas, Executive Vice President, Marketing/Development, Half Price Books