Expert Panel Serves Up Tips and Techniques for B-to-G Marketing

Long noted that with the recent postal rate increase, robust, highly relevant Web sites are the best tools today for many targeting government employees. He advised integrating your marketing techniques, such as scheduling e-mail campaigns around catalog mail drops.

One technique CDW has employed is customer surveys to find out what its audience wants, Garlow said. Webinars also have proven to be a very effective marketing technique for CDW in reaching the government customer, he added.