Expert Panel Serves Up Tips and Techniques for B-to-G Marketing

* Is it mission-driven?

* What is the pedigree of the company hosting the event?

* Is the context and segmentation of the event itself appropriate for your product?

Powell noted that most government events won’t give you an attendee list ahead of time. So you need to do your homework and choose the ones that will benefit your company. “It’s not a numbers game,” conference host Mark Amtower said in regards to attending government events, “it’s a quality game.”