By
Joe Keenan
, Senior
and Catalog Success
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Powell pointed to three unique challenges in trying to market to the government:
1. Access
2. Identifying the person responsible for buying what your company sells
3. Contacting that person.
That’s why face-to-face meetings take on such importance in marketing to the government, he said. The mailing is a precursor to a face-to-face marketing opportunity.
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- Companies:
- CDW Corporation
- MCH
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