50-year-plus Catalog Veteran Enjoys It Small and Simple
Experience and country roots help Bill Boatman hunt down his success
KEYS TO SUCCESS: Recognizing changes in the market. “I realized as the years rolled by how much the electronic dog collar field was growing,” he says. “We incorporated electronic dog collars into our catalog.” This forced the company to buy these items from vendors; previously the company had manufactured all of its own products from scratch.
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