50-year-plus Catalog Veteran Enjoys It Small and Simple
Experience and country roots help Bill Boatman hunt down his success
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Joe Keenan
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BACKGROUND: Bill Boatman’s rural upbringing lured him into hunting and an outdoor lifestyle. Prior to printing his first catalog in 1955, Boatman owned a small grocery store in the Ohio farming town of Highland. While running the store, Boatman bought space ads in hunting magazines plugging hunting dog accessories he also was peddling. That led him to start a catalog.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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