Expanding Your Business Into Europe — Requirements for Payments Success

France
The French are only aware of the rules of one card, the Carte Bancaire or Carte Bleue. The Carte Bleue is a Visa credit card which allows the online merchant to process the transaction according to its Visa credit card agreement. However, because not every Carte Bleue has Visa on it, if an online retailer is solely dependent upon this they can lose a significant prospect base in France. Retailers that want to reach this missing market segment need a payment service provider (PSP) that's connected to French banks which offer debit cards as well as highly competitive pricing.