How Retailers Can Cross Borders

A localization team also needs to research the buying habits of prospects abroad. Successful retailers know what time of day their customers like to shop, which devices they prefer to use when they make a purchase and how many times they visit before they buy. That research needs to be conducted in every region in order to inform taglines, product descriptions and other content creation. For example, the No. 1 buyers of luxury items in China are men. That's essential knowledge for any company hoping to sell airline tickets, jewelry or electronics in that country.