The Key to Expanding Your Brand's Potential

From Nike to HSN
Need another example? Take a look at Mindy Grossman. A global vice president at Nike, Grossman left the athletic apparel retailer to become CEO of HSN. While both companies may be retail focused, they're extremely diverse.

Hiring individuals because they fit your corporate culture is one thing; hiring executives because they share similar resumes and backgrounds is quite different. Having a diversity of experience in your corporation is extremely important. It allows the entrance of fresh perspectives and ideas to pass through your walls and emerge as new concepts on the sales floor.