The Key to Expanding Your Brand's Potential

While Johnson previously worked at Target, he has no former apparel merchandising experience. J.C. Penney recognized that while Johnson can’t check this box off, by working at Target and then in consumer electronics at Apple, his experience is heavily retail driven — a skill set that's transferrable to any industry. This is a prime example of a company looking elsewhere to hire, choosing someone with a background seemingly quite dissimilar from its own.