The Key to Expanding Your Brand's Potential

From Apples to Penneys
Take Apple for example. Some wouldn’t think of the household brand as a luxury company, but Apple just so happens to outsell prestigious Tiffany & Co. on a retail sales per-square-foot basis. Ron Johnson, former head of Apple stores, was the man behind Apple’s retail operations’ meteoritic expansion and rise. Johnson recently decided to leave Apple for J.C. Penney, where he was named CEO.