The Key to Expanding Your Brand's Potential

As a founding managing director of an executive search firm, I advise my clients that it’s beneficial to replicate that same marketing openness when hiring people within their own company. Wasn’t it Einstein who said that doing the same thing over and over again and expecting different results is the definition of insanity? This concept needs to be applied first on a micro level so there can be long-term, successful macro effects. In order to maintain customer loyalty, you need to think progressively. The best way to be a pioneer or visionary in your industry is for your employees to lay claim and draw inspiration from a myriad of experiences.