Executive Focus: How to Create a Tangible Reporting System

Revenue increases always are good news, but they may hide underlying problems. Instead of looking exclusively at total revenue, look at the revenue per active customer. If it’s decreasing, discover why, and correct the problem. If it’s increasing, find out why and repeat the process.

Return on investment typically is associated with capital investments. It also is an excellent way to see how your company is doing overall. Regularly review return on individual initiatives as well as overall. If the return doesn’t meet corporate requirements, revise the business plan.