By
Debra Ellis
and President
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To retain more customers, review individuals instead of the group. A high acquisition rate can mask a retention problem, creating an illusion of growth and prosperity. Acquisition combined with retention is a powerful force that contributes to long-term success. Acquisition without retention is expensive and indicates a company struggling to succeed. Every customer database review should go beyond the total number and provide a detailed data analysis including:
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Debra Ellis
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